EE

This campaign is all about family, pride, and backing each other. With the Euros 2024 coming up, we wanted to show love in the game, not hate. EE’s the main sponsor of the FA, so we thought, who better to teach us how to support proper than the ones who’ve been doing it from day one? The players’ mums and dads. We found three proud parents connected to English football, and let them tell their stories. Through their eyes, we learnt realways to deal with hate and show up right. It’s honest, it’s from the heart—and it shows how to support with pride.